CMD

Motion Design
Project Overview
CMD is a fashion brand that focuses on employing generative shapes and randomness to create unusual and eye-catching patterns and textures for its apparel. The aesthetic of the brand
is futuristic, positive, and with heavy graphic symbolism.
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After Effects and TouchDesigner were used to develop the graphics for the brand, to produce unique and original
assets that give the brand personality I  generated
and altered shapes from TouchDesigner.
My Contributions
Brand Conceptualization
- Logo
- Patterns & Apperal Sketches
- Logo Reveal & Animated Content
Exploring the potential of generative shapes and randomness was one of the most interesting aspects about working on CMD. I was able to produce distinctive and alluring forms using TouchDesigner that served as the inspiration for the brand's patterns and textures.

I tried out various combinations of factors, such as colour, shape, and size, and experimented
with several animation techniques to give these patterns a sense of movement and vitality.

Ultimately, working on CMD allowed me to test the limits of generating shapes and unpredictability. I was able to develop a the concept of a fashion brand that is truly unique
by fusing cutting-edge technology with a powerful visual identity.
Exploration
TouchDesigner & After Effects
Jun 2016 — Jul 2017
Generative Shapes
Texture Demo
Clothing Sketches

Video Content

CMD_Logo Reveal_Glitch
CMD_Texture Ad