CMD

Motion Design
Project Overview
CMD is a fashion brand that focuses on employing generative shapes and randomness to create unusual and eye-catching patterns and textures for its apparel. The aesthetic of the brand
is futuristic, positive, and with heavy graphic symbolism.

After Effects and TouchDesigner were used to develop the graphics for the brand, to produce unique and original
assets that give the brand personality I  generated
and altered shapes from TouchDesigner.
My Contributions
Brand Conceptualization
- Logo
- Patterns & Apperal Sketches
- Logo Reveal & Animated Content
Exploring the potential of generative shapes and randomness was one of the most interesting aspects about working on CMD. I was able to produce distinctive and alluring forms using TouchDesigner that served as the inspiration for the brand's patterns and textures.

I tried out various combinations of factors, such as colour, shape, and size, and experimented
with several animation techniques to give these patterns a sense of movement and vitality.

Ultimately, working on CMD allowed me to test the limits of generating shapes and unpredictability. I was able to develop a the concept of a fashion brand that is truly unique
by fusing cutting-edge technology with a powerful visual identity.
Exploration
TouchDesigner & After Effects
Jun 2016 — Jul 2017
Generative Shapes
Texture Demo
Clothing Sketches

Video Content

CMD_Logo Reveal_Glitch
CMD_Texture Ad